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Can blogging help you market your product online? #ViralInternetLinks


Here’s a question I’ve been curious about lately: should marketers add blogging to their arsenal of marketing tactics? Will it help sell more products and services?

Or is it – as I suspect -- an utter waste of time? A pure vanity publication that won’t pay you back even one thin dime for your effort?

First, a definition. “A blog is an online journal,” explains blogging expert Deb Weil in her Business Blogging Starter Kit (www.wordbiz.com). “It’s called a journal because every entry is time and date stamped and always presented in reverse chronological order.”

The theory is that if you are an information marketer – or, if you publish information to establish your expertise in a niche industry or field – blogging should be part of your publishing arsenal.
According to Deb, a business blog is “a platform from which to lobby, network, and influence sales. It’s a way to circumvent traditional media and analysts. And blogging can be done instantly, in real time, at a fraction of the cost of using traditional channels.”

Now here’s my hesitancy in recommending blogs as a marketing tool: I have yet to find a single marketer who says that a business blog has gotten him a positive ROI, or return on investment.

I know plenty of online marketers who make millions of dollars a year from their Web sites and e-zines, for instance. But I’ve not seen a blog whose creator says that the time and effort spent on their blog has directly put money into their pockets.

“I would say that, with few exceptions, blogs are not yet direct income producing resources in and of themselves,” says blogging authority Paul Chaney (www.radiantmarketing.biz). “Their value lies in the fact that they help raise one’s stature relative to their respective field.”

In my observation, there are two major problems with blogging as a business-building tool.

The first is that most of the blogs I encounter are rambling, streams-of-consciousness musings about a particular topic of interest to the author, largely bereft of the kind of practical, pithy tips that e-zines, Web sites, and white papers offer.

As Deb says, reading the blog is like reading the author’s journal or diary. And unless you are a guru or celebrity whom others worship from afar, people are simply not going to flock to your blog to discover your latest thoughts on life.

The second problem with blogs is one of distribution.

With an e-zine, once the reader subscribes, he gets the e-zine delivered to him electronically every week or every month -- or however often you send it.

But with a blog, the reader has to go out and proactively look for it. And since your contributions to your blog may be irregular and unscheduled, he has no way of knowing when something new of interest has been added.

One big advantage of blogs, according to Paul Chaney, is that having a blog can help pull traffic to your Web site.

“The search engines, especially Google, love blogs,” says Paul. “You’d be amazed at how many of your posts will end up in the top ten returns. If search engine optimization is a concern to you, blogs are the best way I know to move up the ladder as well as increase your page rank.”

“I confidently predict that blogs will soon be a key piece of an effective online marketing strategy,” says Deb Weil. “Ultimately, they’re nothing more than an instant publishing tool, one that makes posting fresh content to the Web within anyone’s reach. No tech skill or knowledge required.”

And that’s another one of my complaints with blogs in particular and the Web in general: the ease with which people can post and disseminate content. “The best thing about the Web is that anyone can publish on it; the worst thing about the Web is that anyone can publish on it,” a computer magazine columnist once observed.

The problem is that there is already too much content, and we don’t want or need more. Analysis, wisdom, insight, advice, strategies, ideas – yes. But raw information, data, or content – no. And from what I can see, blogs serve up almost none of the former, and tons of the later.

Blogs are, by virtue of being a form of online diary, like diaries: rambling, incoherent, and more suited for private thoughts than public consumption.

If you have something of value to share, there are many better formats for doing it online than by blogging, including white papers, e-zines, and Web sites.

Even bulletin boards are interactive, so they have value by virtue of shared opinions, dialogue, and engaging conversation which may be listened to openly and publicly.

But most blogs seem to be the private idiosyncratic musings of an individual, without censure or editing of any kind. And the result is like porridge: a gloppy mess, tasteless, and not very satisfying.

Until that changes, I can’t see starting and maintaining a blog of your own, unless you are bored and looking for something to do, or require an outlet for self-expression. And if the latter is the case, well … why not just buy and keep a diary instead?





Source: This article appears courtesy of Bob W. Bly's Direct Response Letter, at www.bly.com.
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How To Increase Website Traffic Using Search Engine Optimization #ViralInternetLinks

Giving your site the ratings that it needs to draw in the business means getting your search engine optimization on the right path. If you aren't optimizing your site, you could just be operating a site that no one knows about, which doesn't do you any good. Use these SEO tips for a better understanding and greater opportunity in search engine optimization of your website online.

When optimizing your site for keyword phrases, rather than single words, pay attention to keyword proximity. It is best if your keywords appear together, rather than being separated by other terms. This method increases the weight given to searches for that phrase, without detracting from searches for the individual terms.

Search engine optimization is ideal for businesses that conduct their business locally. Google and other search engines offer ways for you to edit your own business listing, making it ripe for search engine optimization. This way, people searching for specific keywords on a local search will be more likely to find your business.

The way to do this is to create a robot text file and then place it in your site's root directory. txt file and including it in the root directory. This will prevent any search engine from being able to gain access to particular files on your site.

Make sure you didn't forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.

When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.

Marketing your site online could involve a great number of strategies, with perhaps one of the more successful being search engine optimization. You could complete optimization of your site with very little money and very little knowledge of web site design, but you want to know the important information that will ensure your SEO efforts don't go unnoticed. Use these tips for successful SEO of any business online.


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How to Manage a Successful Blog #ViralInternetLinks


In order to become a popular blogger you will need plenty of creative writing ideas along with a truckload of motivation. The results you will be looking for will not come overnight and that I will guarantee! What you will need are two things to realize your dream of managing a successful blog, lots of unique content and strong reader loyalty. In each case time will be required to develop both so make no mistake, this is a process and not a short term event!

Here are 3 qualities as the site administrator you will need to supply if your goal is to manage a successful blog!

Patience

A successful blog is a product of time and effort and for the site administrator, that being you, this will require patience. As stated previously results will NOT come overnight or even quickly for that matter therefore it is important to realize this up front! If you are constantly trying to develop new and creative writing ideas for your site while preoccupied with when you will see results this will only serve to make things more difficult! Building a blogging platform is a 'long haul' effort therefore accept the challenge, or not!

Credibility

Much of the traffic any successful blog gets is normally referrals and this will be based upon the unique content posted and its credibility. In fact the quality of what the site contains will have a direct impact on how viral the platform will become. If it is worth talking about people will talk, and if they do others will come to see what the buzz is about! It is up to you to post useful and accurate information and your readers will do the rest!



Consistency

Maintaining a steady flow of creative writing ideas is vital to being able to consistently update the platform. The frequency of your posting schedule is up to you insofar as how much time you have available or your motivational level. It is however important to establish some sort of consistency so people can schedule their own visits accordingly. Just remember the more frequently you post the more people will visit and the faster their loyalty will grow and their referrals will spread!

To become a popular blogger online it is important to have a healthy supply of creative writing ideas along with plenty of patience and motivation! In order to gain the large and loyal readership you want there are two components you will need! The first component will be unique content to attract these readers and the second being time to develop their loyalty! Ultimately it will come down to you as the site administrator to supply the 3 qualities we discussed above to realize your goal of owning a successful blog. In the end it comes back to your own motivation and whether or not you have the patience for it all to come together! Do you?

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The MRT3 Never-Ending Drama Until Election 2016? #ViralInternetLinks

The MRT3-EDSA is the longest government drama that bestowed its never-changing desires to fix the problems. It’s more than what the Filipinos are expecting to give much excellent services in terms of development.

The delays and lack of progress in the rehabilitation of MRT3 are totally the responsibility of the DOTC Secretary Jun Abaya. He opted to resume his decisions even though the public outcry deepened overtime. What other options that he’s aiming at before and until now?

Other political groups are sceptical about his motives in prolonging or delaying the remedies to be implemented in MRT3. The contracts he made (most of the time) are nowhere to be desired by many. But instead, his actions got another doubts from the Senate and other political groups. He’s the Liberal Party President and nothing new for his actions to give way for his party in the coming election 2016.

The question really bound to the Secretary Abaya and the Pnoy Administration , why he’s the one to handle this responsibility when in fact, he has no experience with this job beforehand.

Come to think that he always manipulated the bidding to be failed, so that he can do the other way around according to his planned motives?

The Senate grilled him for the longest time without any doubt that his projection for the MRT3 development is nothing but a show….a delay until election time in 2016. What he wants for the implementation by multiple maintenance providers? No one will ever be responsible in case worse comes to worst?

It’s really clear that the MRT3-EDSA problems can be minimized and can be manipulated until the full development will be implemented. But the main thing lies with the DOTC head to pursue its immediate solutions.

The Senate wanted Secretary Abaya to resign but who will replace him? President Aquino will allow this to happen? How about the mess he created before?

Leftist groups are feasting for their negative remarks about the DOTC Secretary, “Mismanagement had been abetted by his closeness to the President. Like others in the Aquino Cabinet, they have so far seen themselves as untouchable. Will President Aquino finally stop his awful practice of coddling his cronies and get rid of him before he wreaks more damage at the DOTC?” According to them, the problem was that Abaya had no special qualifications or record to bring to the DOTC in the first place.

Whatever brings the most affordable and easy way-out for MRT3 problems can be credited to those who sacrificed their time – the train commuters. They made their time allowable to the negative setbacks done by the Pnoy Administration in general.


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Why a Free Domain Name Is Suitable #ViralInternetLinks

You don't need to pay for a domain name in light of the fact that you can discover a free name. The free administrations accompany diverse gimmicks and you can get to peruse a portion of the points of interest on the web. The free space name provides for you the chance to have a name in the most advantageous way. There are things to consider while picking the free area name so you can attain to what you wish with the space. You may need to encourage the development of your business by getting a colossal web movement. You might likewise need to expand your vicinity and construct an impressive brand name. You can attain to this in any case, you have to make an address that will pull in numerous individuals to your site.

The main thing you ought to consider when choosing a free space name is the thing that message you anticipate that the potential clients will see when they see your area and they ought to see a few things. They ought to realize what sort of business you manage and know the items and administrations, they ought to recollect the area without needing to battle and they ought to admire it for filling a promoting need. A decent space name ought to be short, compact and engaging. It ought to have the capacity to draw individuals and make them inquisitive of what you are putting forth. There are spaces that you may see and not get inquisitive and it is clear that the names are missing something.

In the event that you have a genuine business, you have to have a name that is not goofy. This is on the grounds that the clients need to consider you important. On the off chance that you are in Broadway, a casual method for showing your area will be useful and this reflects the way of the business. It respects take the tips that are normally accessible on destinations. Don't utilize images or shortened forms however rather, you can utilize hyphens and letters to make your free area. You must be exceptionally cautious when organizations proclaim they are putting forth free administrations. There may be shrouded expenses and in this way, before you get it, you must recognize what the arrangement involves. They will likewise have free enrollments and this can give a decent chance to you to get a name without breaking a sweat.

In the event that you wish to have your free area name enlisted secretly, then you have to figure out whether the organization offers this administration and on the off chance that they don't, discover an alternate free space with a private arrangement. In the event that you observe that you have to pay for the private strategy, it will be worth the trouble on the grounds that you will be ensuring extremely crucial individual data from the examination of the general population.

Numerous individuals keep on abusing this benefit and cause such a great amount of mischief to organizations and people. When you are secured, the individuals attempting to associate with you will be guided to the organization that has enlisted your area, and they will alarm you. It is a useful approach to secure your business. In the event that you don't have an area name, get one free of charge and you don't need to begin a site instantly.



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