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Andrew Branson is working as an Internet Marketing professional in an Agency SEO. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an Internet marketing agency for their businesses. Visit Article Online Directory



Effectively Converting From Free Trials To Paying Customers

Everyone has a freeloader personality inside. Yes, even the richest men and women on the planet can’t resist free things. Getting things or services without spending a penny is human nature.

This human nature has been exploited exhaustively by marketing and most recently, offering free trials of premium services or products has been a quintessential approach in conversion optimization services. It is not uncommon for an SEO company to rally behind the need to offer people a free trial, hoping that they will be blown away and be transformed to actual paying customers.

Unfortunately, it’s not as easy as that. Conversion optimization services which utilize free trials need both a scientific and creative approach for them to be effective. When users come to the end of their free trial, there are two things that you should focus on: reiterating your value proposition and providing relevant and practical incentives.

Reiterating Your Value Proposition

In traditional advertising, this is called the USP or the Unique Selling Proposition. Basically, this statement or group of statements describes what makes your products or services different from your competitors and how it enhances your customers’ needs or fills a gap in their lives. An SEO company offering effective conversion optimization services should build a value proposition beyond just a tagline.

First, every element of your interrupt (this is the page that tells users their free trial has expired and convince them to continue availing of the premium service) should reinforce your brand’s value proposition. Meaning, if you say you are a serious content archiving site, don’t use cartoonish images, wacky fonts and ultra bright colors.

Second, your conversion narrative should flow smoothly. This is not the time for non-linear approaches. Tell the story and tell it straight. Remind the customers why they tried your premium services in the first place and where they are now and why they should not stop when the free trial stops.

Next, credibility is a deal maker or breaker. Make sure that everything thing you put on your interrupt exudes utmost credibility and build trust. This is the time to be as specific as possible on why they “can’t live without your services.” Statements such as “And Many More!” do not really scream credibility. If your services are really up there, you should be able to frontload their key benefits. In short, credibility has no room for vagueness.

Don’t Just Give Away Free Stuff

While it is mentioned above that it is human nature for people to accept free things, when it comes to using them in such a way that they would actually pay for your service (i.e. buy now and get free delivery), it’s not as easy as that.

Using free things to lure people to pay needs to be relevant. Does your special offer appeal to your target? Is it something they care about? If yes, then go ahead. If not, then you or your partner SEO company should rethink your strategy.

Once you identified these relevant offers and incentives, ask yourself if this is practical or waving goodbye to your ROI. It’s easy to get all altruistic, but remember, it’s still a business at the end of the day.

A number of conversion optimization services starts with the quintessential approach of offering a free trial. The pointers above will enable your business to bridge people from this free trial phase to a monetized business-customer relationship.

ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.

3 comments:

Hiten said...

Hi Andrew and Fernando,

This was a great post.

Andrew you highlighted an important, which is to reinforce our brand's value proposition when moving from free to paid. When I used to run a membership site, this is something I didn't do enough of.

Fernando Lachica said...

Thanks Hiten for visiting and commenting..

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I hope you will keep on submitting new articles or blog posts & thank you for sharing your great experience with us.

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