Showing posts with label Business Marketing. Show all posts
Showing posts with label Business Marketing. Show all posts
Photo Source: LinkedIn Booth by Dynamic Network Services, on Flickr
LinkedIn – Get Linked in With the Right People
Linkedin is a great network for professionals but do you know how to build your brand and get new leads for your websites? Check out these 5 tips.
With millions of professionals from 130 different industries, Linkedin represents a potential gold mine for high end leads for your websites. Many members are looking for new job opportunities but this network’s real value to you is the incredible knowledge base and new business opportunities that can strengthen your personal brand and increase your websites’ potential.
Here is a list of five simple steps to get the most out of your Linked in account.
Don’t gloss over your profile
A basic first step is establishing your profile and you should take the time to make this look like an executive bio and not just a resume. Insure that you have included all of your educational credentials and memberships to professional organizations (particularly if you held a leadership position) as well as relevant job titles.
Don’t waste copy on your ego. Give specific examples of what you have contributed to former employers and what you have done to grow your own business. Cite a case study if appropriate.
The objective here is to make you as attractive as possible to potential new business opportunities including those who may want to do a joint venture with you.
Link up your profile
Linkedin gives you three opportunities to link out to your websites. In the profile page click on edit and then click on “more” and this will allow you to edit the default settings for My Website and My Blog.
Change these titles to keywords that are relevant for both. For example if you have an accounting business you may change My Website to accounting service or tax accounting. The same goes for your blog. Use these opportunities to build backlinks to your websites.
Company Page
Here’s an opportunity to look like an industry leader. Include your logo and sell the benefits of your operation. Make sure you include your websites as well. If you have employees, make sure they link to this page.
Create a group…join a group
Linked in groups are where the action is at and you’ll want to participate in them for two reasons. The first is to develop potential leads by creating or joining a group that would be of interest to you market.
This is a social network so get social. Respond to articles, answer questions and put yourself in a position to be viewed as an expert in the field or at least as a reliable source of information. If you start your own group you obviously have considerably more control over what direction interactions are going to take.
Don’t look just for end users
If your websites all promote consumer goods you probably won’t find end users in Linkedin. What you will find are distributors and manufacturers’ representatives and these can be great resources for distribution and new sales opportunities.
Keep that target audience in mind when you create articles or respond to questions and comments. Developing relationships with this group can give your websites the extra marketing boost that turns them into home-runs.
If your business is B2B you’ll find a gold mine of potential distributors as well as end users it’s simply a matter of being active and getting recognized.
Use the Q&A
The Open Q&A is a great place to participate in and draw attention that can lead to connects. Focus on participating in this at least two or three times a week and you will go a long ways in developing a reputation as a valued source.
You can also use this forum as a market research tool and evaluate what your target audience is interested in or wants answers to. His can obviously help you develop hot, relevant content for your e-commerce website.
Online business networking really is no different than offline events. The obvious advantages include access to a far larger network than you could possibly create offline and far better tools to get your brand out to the world. But remember it is networking which means this is not a fire and forget strategy but one you have to work on consistently if you want your websites to benefit.
ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.
Andrew Branson is working as an Internet Marketing professional in an Agency SEO. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an Internet marketing agency for their businesses. Visit Article Online Directory
Effectively Converting From Free Trials To Paying Customers
Everyone has a freeloader personality inside. Yes, even the richest men and women on the planet can’t resist free things. Getting things or services without spending a penny is human nature.
This human nature has been exploited exhaustively by marketing and most recently, offering free trials of premium services or products has been a quintessential approach in conversion optimization services. It is not uncommon for an SEO company to rally behind the need to offer people a free trial, hoping that they will be blown away and be transformed to actual paying customers.
Unfortunately, it’s not as easy as that. Conversion optimization services which utilize free trials need both a scientific and creative approach for them to be effective. When users come to the end of their free trial, there are two things that you should focus on: reiterating your value proposition and providing relevant and practical incentives.
Reiterating Your Value Proposition
In traditional advertising, this is called the USP or the Unique Selling Proposition. Basically, this statement or group of statements describes what makes your products or services different from your competitors and how it enhances your customers’ needs or fills a gap in their lives. An SEO company offering effective conversion optimization services should build a value proposition beyond just a tagline.
First, every element of your interrupt (this is the page that tells users their free trial has expired and convince them to continue availing of the premium service) should reinforce your brand’s value proposition. Meaning, if you say you are a serious content archiving site, don’t use cartoonish images, wacky fonts and ultra bright colors.
Second, your conversion narrative should flow smoothly. This is not the time for non-linear approaches. Tell the story and tell it straight. Remind the customers why they tried your premium services in the first place and where they are now and why they should not stop when the free trial stops.
Next, credibility is a deal maker or breaker. Make sure that everything thing you put on your interrupt exudes utmost credibility and build trust. This is the time to be as specific as possible on why they “can’t live without your services.” Statements such as “And Many More!” do not really scream credibility. If your services are really up there, you should be able to frontload their key benefits. In short, credibility has no room for vagueness.
Don’t Just Give Away Free Stuff
While it is mentioned above that it is human nature for people to accept free things, when it comes to using them in such a way that they would actually pay for your service (i.e. buy now and get free delivery), it’s not as easy as that.
Using free things to lure people to pay needs to be relevant. Does your special offer appeal to your target? Is it something they care about? If yes, then go ahead. If not, then you or your partner SEO company should rethink your strategy.
Once you identified these relevant offers and incentives, ask yourself if this is practical or waving goodbye to your ROI. It’s easy to get all altruistic, but remember, it’s still a business at the end of the day.
A number of conversion optimization services starts with the quintessential approach of offering a free trial. The pointers above will enable your business to bridge people from this free trial phase to a monetized business-customer relationship.
ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.
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ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.
Photo Source: "Free Back Link by MyInternetConsultants, on Flickr">
Author Resource: Scott Gallagher is an author of an internet marketing book. With exceptional knowledge of internet marketing for small business, Scott is also becoming an expert with Courier Company Marketing Solutions. Article provided by - Published-Articles.com
Back links are a doubly powerful force in the world of online marketing and the traffic that they can help bring to your site make them more than worth the effort. Because of today's online and economic marketplaces, the business world on the internet is more competitive than ever. This means that there are going to be more people competing for the same customers who, unfortunately, also have less money to spend. This means that the competition is only going to get stronger before it gets easier; making it absolutely essential that you learn the small business online marketing tactics that are going to help your site rise to the top of the rankings. When your competition is stiff and your spending is low, that is when you actually have to increase your marketing in order to stay afloat. Implementing some small business marketing strategies online is a great way to do just that.
Implementing your small business online marketing strategies by means of accumulating back links is something that takes some time, but it will really add up over the long run. The value of all the incoming links that you build will accumulate over time, making your site steadily rise in the rankings until you are getting floods of traffic coming into your page. It is very important for you to remember basic SEO principles when building those links. Foremost among these, when link building, is remembering that the quality of the incoming link counts in establishing your ranking as well as the raw number of links that you have built.
People often forget about the traffic that they can gain from a link itself, and that is an important part of bringing traffic to a website as well. This is the big reason whysmall business online marketing needs to build high quality links from great websites. Sites that have related content that ties into your site in a legitimate way and aren't simply massive piles of links will count for more in the search engine rankings. Secondly, however, if, for example, you are a retailer of garden tools and you get a link from a site about gardening, then you are also going to likely pull in some great traffic from that site that is legitimately interested in your product as well as building your rankings in the search engines. Anytime you can accomplish two goals with one action it is a marketing win for your company.
Obviously, you can easily establish back links to drive traffic to your site through several different means. Blogging, informative articles and posting to another individual's blog can help you to acquire a good number of relevant back links to your own site, thus providing you with the opportunity to garner additional business through those individuals who are already regularly reading material that is available on these sites. It never hurts to go a step further in your marketing strategies and, with back links that can easily be created with no additional out of pocket funding, why wait?
ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.
